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Turn Your Service Business Into a Growth Machine

We partner with trades and home services businesses across Canada and the United States—rolling up our sleeves to build exit-ready operations that plug revenue leaks, scale sustainably, and turn sweat equity into bottom-line profit.

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Tired of Group Coaching & Consulting That Leaves You to Figure Out Implementation?

You're juggling estimates, managing crews, and keeping customers happy—all while trying to grow.

You've probably tried group coaching programs or hired consultants before. They gave you good ideas, maybe even frameworks...but then left you to implement them yourself.

Meanwhile, your lean team has zero bandwidth to execute on "strategic recommendations."

Sound familiar?

All the while:

✗ Leads continue to go cold because follow-up falls through the cracks

✗ Your best processes still live in your head (or your top tech's)

✗ You remain unsure about which marketing actually brings in jobs

✗ Jobs continue to get delayed because of miscommunication between office and field

✗ Your tools still don't talk to each other—more friction instead of flow 

The real cost? Revenue walking out the door.

You're working harder than ever, but your bottom line doesn't reflect it—because money is leaking through operational gaps.

 

Funnel leaking revenue

 At Funnel Forward, We Don't Just Advise—We Execute With You to Capture Revenue and Feed Your Bottom Line  

Unlike group coaching programs or consultants who deliver strategy decks and disappear, we work 1-on-1 to implement operational systems directly into your business. 

What makes us different:

✅ Hands-on implementation — We build documentation, set up your CRM, create SOPs, analyze operational data, and train your team to execute consistently

✅ Revenue leak diagnosis and repair — We identify where money slips away (slow lead response, missed follow-ups, pricing inconsistencies) and build systems to capture it

✅ 1-on-1 personalized engagement — Custom solutions based on YOUR operational maturity, not cookie-cutter frameworks

✅ Extra bandwidth for lean trades teams — We become part of your team to execute work your staff has no time for

✅ Exit-ready operations — Every system we build moves you toward a profitable business you can sell, transition, or step back from

✅ Strategic + tactical execution — We diagnose root causes through data analysis, then get in the weeds to fix them

 

You get tangible deliverables that impact your bottom line—reports, SOPs, systems, CRM optimization, training materials—not just advice.

 

See How We Work

Growth Operations. Built for the Trades.

Strong growth doesn't come from working harder — it comes from systems that work smarter.

At Funnel Forward, we help trades and home services businesses build the foundation for sustainable and scalable growth by connecting your marketing, sales, and operations — from first call to final invoice to five-star review.

Think of it like building a house: you wouldn't hang drywall before the framing is done. Our 5D Framework is your blueprint for a business that's built to scale — not break.

 

Explore How We Help

Built for Trades & Home Services Businesses Ready for 1-on-1 Operational Support

We partner with growth-minded contractors and home services business owners across Canada and the United States—HVAC contractors, plumbing companies, electrical contractors, painting businesses, landscaping companies, roofing contractors, and more—who are:

 ✅ Tired of group coaching programs where they're one of many

 ✅ Done paying consultants for frameworks they have no time to implement

 ✅ Ready for someone to get in the weeds and actually execute operational improvements

 ✅ Losing revenue to unbilled work, missed follow-ups, and pricing inconsistencies

 ✅ Building toward an exit (selling their contracting business, transitioning to family, or stepping back)

 ✅ Looking for operational clarity and bottom-line results without the fluff

 

Whether you're an HVAC company in Ontario, a painting contractor in California, a plumbing business in Texas, or a landscaping company in British Columbia—crossing $750K or scaling toward $5M—Funnel Forward meets you where you are and executes alongside you to capture revenue and improve profitability.

 

Industries we serve:

◾ HVAC contractors (heating, ventilation, air conditioning)

◾ Plumbing companies and plumbing contractors

◾ Electrical contractors and electricians

◾ Painting contractors (residential and commercial)

◾ Landscaping and lawn care businesses

◾ Roofing contractors

◾ General contractors and home renovation businesses

◾ Flooring contractors and carpet installers

◾ Home services businesses (handyman, cleaning, pest control)

...and more!

homes services icon (Website)

Start Clarifying Your Growth Path

Before you book a call, explore these free tools to uncover what's slowing your growth and get clear on your next steps.

How to Choose a Growth Operations Partner

Not all systems consultants understand the trades. This guide helps you evaluate your options with confidence — so you find the right fit for your business. 

Download Guide

Business Systems Scorecard

See how well your marketing, sales, and operations work together — and get tailored recommendations to strengthen your growth foundation.

Get Your Score

Not Sure Where To Start?

Take 5 minutes to explore our three entry points to working with Funnel Forward and see which path matches where your business is today.

START HERE

Real Results. Real Growth.

Our clients don't just get advice—they get hands-on execution that transforms how their businesses operate.

 

Jeff B. - Profile Pic

Owner, Aloft Group

Jeff B.

"Brandi helped us map our end-to-end customer journey and then operationalize it directly in Estimate Rocket. Now our systems reinforce the way we want to run the business, instead of us constantly working around our tools. She also brought real clarity to where our time should be spent in order to drive revenue. We walked away with a focused view of the highest-value activities, plus a practical plan for what to automate so we can consistently buy back hours each week and reinvest that time into continued optimization and growth."

Joel D. - Profile Pic

Owner, Aloft Group

Joel D.

"The video and written SOPs Brandi created have become the playbook for how we run sales and service. They make training easier and help us maintain consistency across projects."

Paula A. - Profile Pic

Marketing Specialist | SaaS

Paula A.

"Brandi built the operational backbone that turned our small marketing team into a well-oiled machine. The ClickUp system she designed meant we could execute 30+ webinars a year, publish weekly content, and launch 17 case studies without dropping the ball. We increased webinar registrants from 1,500 to 5,000 in one year—all while maintaining quality. The structure she created gave us clarity on what needed to happen and when, so we could focus on doing great work instead of figuring out what to do next."
Daniel G. - Profile Pic

Account Executive

Daniel G.

"Brandi didn’t just manage our small global sales team — she built the operational foundations that made our work easier. The discovery call templates, proposal frameworks, scripts, and CRM processes she created helped me have more effective conversations and kept my deals organized from first touch to close. The structure she introduced eliminated guesswork and gave me confidence in my day-to-day execution."

Read Client Stories

Ready to Work With Someone Who Executes WITH You?

Unlike group coaching or consulting that leaves implementation to you, we get hands-on:

DIAGNOSTIC— Uncover what's holding you back (no long-term commitment)

FOUNDATION BUILD — We build and implement your operational systems with you

FRACTIONAL PARTNERSHIP— Ongoing execution and optimization as you scale

 

Not sure which path is right?

 

Find Your Starting Point
Book a Free Consultation