PHASE 1: DISCOVERY — THE OPERATIONS FOUNDATION BUILD

See Exactly Where Your Growth Is Leaking — Before You Spend a Dollar Fixing It

Real clarity on the gaps in your sales and production operations that are slowing your growth, before we build the fix. The first phase of the Operations Foundation Build.

Why Discovery Matters

You Can't Fix What You Can't See

Most owners come into Discovery already knowing something is off. Leads take too long to follow up on. Jobs slip through the cracks between sale and production. Your team works hard, but the results still feel inconsistent. You've probably tried to fix pieces of it yourself, and the pieces don't stay fixed.

Discovery isn't a report you read and then figure out alone. It's Phase 1 of the Operations Foundation Build, the engagement where we build your systems with you, not hand you a checklist and disappear. 

We start with sales and production, the two areas that hit your revenue and your team's day-to-day the hardest, so the first thing you get is clarity on where your growth is actually being lost.

Magnifying Glass (Website)

Deliverables

We start by confirming everything in your Discovery Prep Packet is in place, CRM/FSM access, existing documentation, and everything else on the list, so we can go deep on your current state from day one. We align on what we're covering, confirm your two Discovery Session bookings (sales and production), and set expectations for how we'll communicate throughout. What we confirm here is what makes the rest of Discovery possible, and what eventually informs Design. 

A 90-minute session with your sales team, plus any finance or office staff involved anywhere from lead inquiry through to a sale being won. We walk through how leads come in, how they're followed up on, how quotes and proposals move, who owns each step, what goals and targets guide the team, what tools are in use, and what's documented versus living in someone's head.

90-minute discovery session with your production or field leads, plus any finance or office staff involved from a sale being won through to project completion. We walk through how work gets scheduled and handed off, how the team communicates day to day, how a job moves from won to final invoice, who owns each step, what tools are in use, and what's documented versus not.

A private workspace for your engagement. Deliverables, tasks, and engagement history all in one place, active for as long as you're working with us.

A written summary of what we found across your sales and production operations. Where things are working, where they're breaking down, and what we recommend fixing first, prioritized by what will make the biggest difference for your team.

We walk through the Discovery Report together, answer your questions, and confirm what moves into Design.

Why Us

Most business assessments stop at a list of what's wrong. We don't stop there.

Discovery isn't a standalone product and it isn't a coaching program . It's the first working phase of the Operations Foundation Build, the engagement where we build the fix alongside you, every step forward.

We look at your sales and production operations through every angle that affects how your business runs: your team structure, who owns what, how meetings and check-ins happen, how work moves from first contact to invoice, the goals guiding your team, what your data is telling you, the tools you're using, and what's documented versus stuck in someone's head. It's the same PROFITS framework we use across every phase of The Forward Path.

Once Discovery wraps, we walk you through everything we found and move directly into Design: the blueprint for how your team, tools, and workflows should run going forward.

What's Included

How We Uncover What's Slowing Your Growth

Our process combines data analysis, system audits, and conversations with your team to give you a complete, objective picture of where your business stands today.

1

Kickoff Call

We start with a call to walk through your business, align on what we're covering, and schedule your two Discovery Sessions.

2

Two 90-Minute Discovery Sessions

Sales Session: your sales team, plus any finance or office staff involved anywhere from lead inquiry through to a sale being won. We walk through how leads come in, how they're followed up on, how quotes and proposals move, who owns each step, what's tracked, what tools are in use, and what's documented versus living in someone's head.

Production Session: your production or field leads, plus any finance or office staff involved from the point a sale is won through to project completion. We walk through how work gets scheduled and handed off, how the team communicates day to day, what's tracked from job start to invoice, what tools are in use, and what's documented versus not.

3

Client Portal

A private workspace for your engagement. Deliverables, tasks, and feedback loops all in one place, active for as long as you're working with us.

4

Discovery Report

A written summary of what we found across your sales and production operations. Where things are working, where they're breaking down, and what we recommend fixing first, prioritized by what will make the biggest difference for your team.

5

Walkthrough Call

We walk through the Discovery Report together, answer your questions, and confirm what moves into Design.

What You'll Receive

Clear Insights. Prioritized Actions. A Roadmap Forward.

Discovery Report

A comprehensive report detailing:

▫️What's working and what's not across marketing, sales, and operations

▫️Where revenue is leaking and why

▫️Prioritized recommendations for what to fix first

▫️Clear next steps mapped to real business outcomes

Executive Debrief Call

A 90-minute walkthrough with you (and your leadership team, if applicable) to:

▫️Review the Discovery Report findings

▫️Discuss insights and answer questions

▫️Align on priorities and determine next steps

▫️Decide if moving into the Design phase is the right move

What Makes Our Discovery Different

More Than an Audit — It's a Roadmap

Most business assessments tell you what's broken and stop there.

We don't just identify problems — we prioritize solutions and connect every finding to tangible outcomes for your business.

Our proven framework ensures every Discovery engagement follows a consistent, repeatable process — so you know exactly what to expect and how progress will be measured.

You'll walk away with clarity on:

  • What's slowing your growth — and the specific impact on your revenue
  • What to fix first — prioritized by impact and urgency
  • How these issues are connected — so you're fixing root causes, not symptoms
  • What the next steps should be — whether that's Design or something else

Roadmap (Website)

Right fit:
✅ You're doing $750K to $5M+ in revenue and ready to build systems that scale with you
✅ You have a team in place, but roles, handoffs, or follow-through are inconsistent
✅ You're ready to commit to building this with us, not just receiving a report
✅ You sell a bounded, repeatable service directly to your customer, whether your crew self-performs the work or you sub it out
✅ You're carrying too much of the day-to-day yourself and want operations that don't depend on you being in every conversation

Probably not the right fit:
❌ You're a procurement-driven GC who subcontracts out all the trade work
❌ You run heavy commercial, industrial, or institutional projects
❌ You're a custom home builder with a long, high-sophistication sales cycle
❌ Product sales, not installation, drive most of your revenue
❌ You're looking for a coaching program or a report you implement on your own

Not sure where you land? Take our Business Systems Scorecard, or see if we're a fit and we'll tell you directly.

Who Discovery Is For

Is Discovery Right for Your Business?

Discovery is ideal if:

✅ You know something's off, but you're not sure where to start
✅ Leads are slipping through the cracks and you don't know why
✅ Your team is working hard, but results feel unpredictable
✅ You've invested in tools or people, but growth still feels chaotic
✅ You're doing $750k–$5M in revenue and ready to build systems that scale

Not sure if you're ready?

Take our Business Systems Scorecard to see where you stand.

What Happens After Discovery

Your Next Steps — Based on What We Find

After Discovery, you'll have two options:

1

Move into Design (Recommended)

If you're ready to see exactly what your growth foundation should look like, we'll create a detailed visual blueprint showing how your marketing, sales, and operations should work together — mapped out and ready to implement.

2

Implement on Your Own

You'll have a prioritized roadmap of what needs fixing and why. However, without the detailed blueprint from the Design phase, implementation will be more challenging and may take longer.

 

No pressure. No hard sell.

Discovery gives you clarity regardless of what you choose to do next.

Investment

CAD $5,000 | USD $3,750

Timeline

6 weeks from Kickoff to Walkthrough Call

 

Every phase of the Foundation Build ends with something real, not just something written down. Discovery is a full assessment across your sales and production operations, not a quick intake call.

What Comes Next

Once Discovery is complete, you'll have the clarity and confidence to move forward — whether that's into Design, addressing foundational gaps, or implementing on your own.

NEXT STEP: 👉 Design — Blueprint Your Growth Systems

Ready to Get Started?

Your business can't scale predictably until you know what's holding it back.

Start your growth journey with clarity, structure, and a plan that actually works.

Investment & Timeline

CAD $5,000 | USD $3,750
6 weeks from Kickoff to Walkthrough Call

Already completed a Growth Ops Diagnostic with us?

Your Sales and Production sessions may run shorter, since some groundwork is already captured, and your Diagnostic fee is 100% creditable toward this Discovery investment. Going straight into the Foundation Build without a Diagnostic first means the fuller Discovery described above.

Every phase of the Foundation Build ends with something real, not just something written down. Discovery is a full assessment of how your sales and production operations actually run today, not a quick intake call.

FAQs

Discovery is Phase 1 of the Operations Foundation Build: a hands-on assessment of your sales and production operations that shows you exactly where growth is leaking and what to fix, before you spend a dollar building anything.

Discovery runs from your Kickoff Call through your Walkthrough Call. It includes two 90-minute sessions (one focused on sales, one on production), an assessment of your core software tool set-up, process documentation, a written Discovery Report, and a walkthrough to confirm what moves into Design. This can take up to 6 weeks, end-to-end.

No. The Foundation Build is a full engagement across four phases: Discovery, Design, Deploy, and Drive. It's not a modular service. The complete build ranges from $32,000 to $62,000 CAD or $24,000 to $46,500 USD, depending on the needs of your company. Invoicing is phased as each phase begins, but the commitment is to the full build, because the foundation only delivers its full value when it's seen through.

You'll complete a Discovery Prep Packet: granting CRM/FSM access, gathering existing documentation, and confirming who attends each session, so we can go deep on the current state of your business operations from day one rather than spending session time on setup.

Most audits hand you a list of what's wrong and stop there. Discovery prioritizes what to fix, connects every finding to a tangible business outcome, and feeds directly into Design (the blueprint for the fix) so the assessment becomes a roadmap, not a report.

We walk through your Discovery Report together, answer your questions, and confirm what moves into Design: the blueprint phase that turns findings into a buildable plan for your team, tools, and workflows.

Ready to Get Started?

Your business can't scale predictably until you know what's actually happening in your sales and production operations today. Discovery gives you that clarity.

 

We take on a limited number of Foundation Build engagements at a time so every client gets hands-on attention. If you're considering this, the consultation call is the place to start.