Turn Your Service Business Into a Growth Machine

We help trades and home services businesses across Canada and the U.S. build predictable, scalable growth by connecting your marketing, sales, and operations — so you stop losing leads, your team knows what to do, and customers keep coming back.

Running a Trade Business Is Hard Enough...
Without Systems That Work Against You

 
You're juggling estimates, managing crews, and keeping customers happy — all while trying to grow.
 
But something's not clicking:
 
  • Leads go cold because follow-up falls through the cracks
  • Your best processes live in your head (or your top tech's)
  • You're not sure which marketing actually brings in jobs
  • Jobs get delayed because of miscommunication between office and field
  • Your tools don't talk to each other — more friction instead of flow

It's not that you or your team aren't working hard enough. Your business just outgrew the systems you started with.

At Funnel Forward, we build the behind-the-scenes systems that let you focus on what you do best — delivering quality work — while your business runs smoother, grows faster, and gives you your time back.

 

chaos to clarity (Website)

Growth Operations. Built for the Trades.

Strong growth doesn't come from working harder — it comes from systems that work smarter.

At Funnel Forward, we help trades and home services businesses build the foundation for sustainable and scalable growth by connecting your marketing, sales, and operations — from first call to final invoice to five-star review.

Think of it like building a house: you wouldn't hang drywall before the framing is done. Our 5D Framework is your blueprint for a business that's built to scale — not break.

 

Built for Trades & Home Services Businesses

We partner with growth-minded owners and small teams across Canada and the U.S. — painters, electricians, HVAC companies, landscapers, roofers, and more — to build systems that connect your marketing, sales, and operations so you can grow with confidence.

Whether you're a team of three or fifteen, crossing $750k or scaling toward $5 million, Funnel Forward meets you where you are — and builds the systems that get you where you want to go.

We also work with select marketing agencies, software companies, and consultancies that serve the trades industry. 

 
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Start Clarifying Your Growth Path

Before you book a call, explore these free tools to uncover what's slowing your growth and get clear on your next steps.

How to Choose a Growth Operations Partner

Not all systems consultants understand the trades. This guide helps you evaluate your options with confidence — so you find the right fit for your business. 

Business Systems Scorecard

See how well your marketing, sales, and operations work together — and get tailored recommendations to strengthen your growth foundation.

Real Results. Real Growth.

See how business owners and industry partners have transformed their operations, improved team alignment, and built scalable growth with Funnel Forward.

 

Jeff B. - Profile Pic

Owner, Aloft Group

Jeff B.

"Brandi helped us map our end-to-end customer journey and then operationalize it directly in Estimate Rocket. Now our systems reinforce the way we want to run the business, instead of us constantly working around our tools. She also brought real clarity to where our time should be spent in order to drive revenue. We walked away with a focused view of the highest-value activities, plus a practical plan for what to automate so we can consistently buy back hours each week and reinvest that time into continued optimization and growth."

Joel D. - Profile Pic

Owner, Aloft Group

Joel D.

"The video and written SOPs Brandi created have become the playbook for how we run sales and service. They make training easier and help us maintain consistency across projects."

Paula A. - Profile Pic

Marketing Specialist | SaaS

Paula A.

"Brandi built the operational backbone that turned our small marketing team into a well-oiled machine. The ClickUp system she designed meant we could execute 30+ webinars a year, publish weekly content, and launch 17 case studies without dropping the ball. We increased webinar registrants from 1,500 to 5,000 in one year—all while maintaining quality. The structure she created gave us clarity on what needed to happen and when, so we could focus on doing great work instead of figuring out what to do next."
Daniel G. - Profile Pic

Account Executive

Daniel G.

"Brandi didn’t just manage our small global sales team — she built the operational foundations that made our work easier. The discovery call templates, proposal frameworks, scripts, and CRM processes she created helped me have more effective conversations and kept my deals organized from first touch to close. The structure she introduced eliminated guesswork and gave me confidence in my day-to-day execution."

Ready to Build a Business That Runs Without You?

Let's talk about your goals and uncover where your systems need strengthening.